Coupon

A coupon is a code that provides a percentage discount on a purchase.

A coupon can be applied in two ways:

  • Automatically — if the coupon is already included in a Direct Link.
  • Manually — if the user enters the promo code on the checkout page.
General rules
  • One order — one coupon. You cannot apply two coupons at the same time.
  • Coupon validation happens on the checkout page (validity, product eligibility, etc.).
  • The price and taxes are recalculated after a coupon is applied and shown to the user before payment.
  • Trial: when starting a Trial, an additional coupon cannot be applied.
Case 1 — Coupon included in a Direct Link

If the user opens the checkout page via a Direct Link, the coupon may already be included in the link.

How it works:

  • The user opens the checkout page via a Direct Link.
  • The link already contains a coupon (according to the Direct Link creation mechanism).
  • When the checkout page loads, the system: validates the coupon; applies it automatically; shows the updated price and discount details to the user.

If the coupon fails validation, the price is displayed without the coupon discount.

Case 2 — User enters a coupon on the checkout page

This scenario is used when the user arrives at checkout from a landing page and the coupon was not provided in advance.

How it works:

  • The user navigates to the checkout page from a landing page.
  • The user has a coupon received from the merchant via any channel.
  • On the checkout page, the user: enters the code in the “Promo code / coupon” field; clicks “Apply”; sees the updated price and the discount reflected in the order summary.

If the coupon fails validation, the price remains without the coupon discount.

Coupon distribution

For a merchant to distribute coupons to their users, they need to request coupon creation through their account/partner manager.

Information required for coupon creation

Minimum required information:

  • Product Code(s) — the product(s) the coupon should apply to.
  • Coupon discount percentage — the discount value.
  • Validity period — start/end dates, or confirmation that the coupon is non-expiring.
Which products a coupon can apply to
  • One coupon can apply to multiple products (multiple Product Codes).
  • One coupon can be limited to a single specific product.
Q&A
Q: Can I apply two coupons at the same time?
Q: What happens if a coupon from a Direct Link is invalid?
Q: Can the same coupon be used for multiple products?